Comments on: The Characterisation Puzzle: The Window Shopping Technique http://www.campaignmastery.com/blog/the-window-shopping-technique/ Expert tips and how-to's on every aspect of creating and running exceptional campaigns. Thu, 09 Feb 2012 16:45:22 +0000 hourly 1 By: Mike http://www.campaignmastery.com/blog/the-window-shopping-technique/comment-page-1/#comment-2327 Mike Sun, 21 Mar 2010 05:46:59 +0000 http://www.campaignmastery.com/blog/?p=1512#comment-2327 Not completely, because by limiting yourself to a particular store, you are also limiting the range of possibilities open to you. Butcher, Mixed Business, Jeweller's, Watchmaker, Pizza Shop, Fruit & Veg Market, Newsagency, Dry Cleaner's, $2 Store, Roast Chicken / Takeaway, Furnitore Store, Spice Merchant, Bottle Shop, Pharmacist, Photo Print Shop, Mobile Phone store, Physiotherapist, Gymnasium, Bank - all of these and more can be found on a single block in my local shopping district. I doubt there's a single online retailer that can give that wide a variety, and if one could, they would have such depth of stock that you could not skim through the entries at anything close to the same rate as a quick round of browsing / window shopping. This is one circumstance in which the strengths of the internet actually work against you. Not completely, because by limiting yourself to a particular store, you are also limiting the range of possibilities open to you. Butcher, Mixed Business, Jeweller’s, Watchmaker, Pizza Shop, Fruit & Veg Market, Newsagency, Dry Cleaner’s, $2 Store, Roast Chicken / Takeaway, Furnitore Store, Spice Merchant, Bottle Shop, Pharmacist, Photo Print Shop, Mobile Phone store, Physiotherapist, Gymnasium, Bank – all of these and more can be found on a single block in my local shopping district. I doubt there’s a single online retailer that can give that wide a variety, and if one could, they would have such depth of stock that you could not skim through the entries at anything close to the same rate as a quick round of browsing / window shopping.

This is one circumstance in which the strengths of the internet actually work against you.

]]> By: Robert http://www.campaignmastery.com/blog/the-window-shopping-technique/comment-page-1/#comment-2322 Robert Sat, 20 Mar 2010 18:19:25 +0000 http://www.campaignmastery.com/blog/?p=1512#comment-2322 Ah, that makes sense. Though you could purposely limit yourself to an individual online store to get the same effect right? Ah, that makes sense.

Though you could purposely limit yourself to an individual online store to get the same effect right?

]]> By: Mike http://www.campaignmastery.com/blog/the-window-shopping-technique/comment-page-1/#comment-2311 Mike Fri, 19 Mar 2010 19:33:56 +0000 http://www.campaignmastery.com/blog/?p=1512#comment-2311 I hadn't forgotten the internet, in fact I thought long and hard about how to apply it to this technique. The problem is that it is TOO big for the purpose. As a result, you only ever see a small slice of the total marketplace, and it tends to be presented in such detail that wide-ranging browsing is almost impossible. This defeats the strength of the technique except in isolated instances. Once you have an idea, of course, using the internet as a research tool permits closer inspection, but that ultimately focusses on minutia rather than giving a key to the bigger picture. So I can't reccomend the internet for use with this technique I'm afraid. I hadn’t forgotten the internet, in fact I thought long and hard about how to apply it to this technique. The problem is that it is TOO big for the purpose. As a result, you only ever see a small slice of the total marketplace, and it tends to be presented in such detail that wide-ranging browsing is almost impossible. This defeats the strength of the technique except in isolated instances. Once you have an idea, of course, using the internet as a research tool permits closer inspection, but that ultimately focusses on minutia rather than giving a key to the bigger picture. So I can’t reccomend the internet for use with this technique I’m afraid.

]]> By: Robert http://www.campaignmastery.com/blog/the-window-shopping-technique/comment-page-1/#comment-2309 Robert Fri, 19 Mar 2010 18:21:41 +0000 http://www.campaignmastery.com/blog/?p=1512#comment-2309 Interesting technique, I am gonna have to try this later. However, you forgot to mention the biggest shopping destination on the planet: the internet. Interesting technique, I am gonna have to try this later.

However, you forgot to mention the biggest shopping destination on the planet: the internet.

]]>